Whooper Virgins

This is definitely definitely definitely one of my favorite ad campaigns ever. Burger King hired independent researchers to travel to remote places around the world and find people who have no clue what a McDonald’s or Burger King is and who have never eaten a burger and then have them try both the Whopper and the Big Mac and see which one they preferred.

Its pure GENIUS! Its a very short touching and entertaining documentary which you can watch on the Whopper Virgins site. I loved Burger King in Kuwait and always preferred it over McD’s. But it’ll be a while before BK opens up shop in India. How I miss me some whooper goodness.

I loved it, so do check it out [Link]